The Knot LookBook App

The Knot LookBook App

Product Design

I was the lead designer on the LookBook app for almost two years, working closely in a small agile team with the product manager and developer to optimize traffic and launch new features, updating the app consistently every 2-4 weeks.

CLIENT  XO Group
ROLE  Full Time Designer
DATE  November 2013–August 2015
COLLABORATORS  Julia Schulhof (Product Manager)
STATUS  Launched

 

RAPID ITERATION AND RELEASE

The Knot LookBook app is an iPhone app that lets users endlessly browse wedding dresses, engagement rings, bridesmaid dresses and more, save them to their favorites, and then locate them at nearby bridal salons. The users can message the salons to set up an appointment to try on the dresses they like. 

Updates to the app that I have worked on include: a full refresh of the visual system to align well with The Knot's new clean and simple aesthetic, creating a more simple and functional detail page that increased traffic to our vendor listings and images, and numerous iterative changes to the main card-feed layout in response to feedback from our users. With these changes, we increased photo impressions (an important advertising metric), favoriting, and searching for bridal salons year the user.

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Above: The Shops tab helps users find information about bridal salons near their current location, including which of their favorited dresses are at the salon they’re viewing.

USER RESEARCH

I conducted user research interviews in-office with real app users to find out what was most important to them. Users would also use the app in office so that we could observe their actual usage patterns. This was some of the first user research that was done on the Product team at The Knot.

This app was nominated for an Appy award in 2015 for excellent UX/UI design. You can find it on the app store here.

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Wedding Dress detail page. Keeping photos large and clear was the biggest ask from our users, so they can see all the details of each dress, ring, or accessory.

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Above shows a few of the different wedding fashion categories that are supported by the LookBook app.